Aircheck: WLS AM (Chicago), 12/21/1990

Here’s a look at the late “Mad Dog” Bob Lassiter, back when he was on WLS in Chicago near Christmas time of 1990.

Lassiter was better known for being a ratings winner for various stations in the Tampa-St. Petersburg market in the late 80’s and mid-to-late 90’s. He seems out of place in Chicago, as executives for the ABC station did all they could to rein him in, with Lassiter retorting by being in a state of denial that he ever worked at Tampa station WFLA.

Bob and WLS would part ways in 1991, with Lassiter reappearing in the Tampa Bay market at WSUN in early 1993.

I always enjoyed Bob’s shows. The difference between his work and what you hear on talk radio these days is a simple one. Now, you’re told what to think by these robotic hosts, outside of a few. Back in the heyday of talk radio (which I consider the 80’s and 90’s), you were taught HOW to think. A significant difference.

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Author: tbpauly

Former radio professional (1989-1996), currently residing in Pinellas Park, FL. Blogging since 2004, at least.

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