Whatever Your Source Of Stress Or Strife

We have had a wave of celebrity obituaries in the past ten days or so, and with so many passings it might have been easy to overlook the news that one of my work colleagues and bosses had died on Tuesday – Chuck Harder. A bit of an irony that Chuck died the same day former First Lady Barbara Bush had, as it never occurred to me that Harder was a fan of establishment politicians.

That being said, a lot of people considered Chuck a conservative wingnut and was often parodied and lampooned by hosts at rival talk station WFLA back in the 1980’s. I never felt that way. I think he discovered what many believe now – that there is an establishment class of politicians that run things up in Washington D.C., a class that many in the know now call the Deep State. These establishment politicians don’t want outsiders (like our current President) running things, and most times they team up to thwart such efforts. In the 2016 elections, they were not as fortunate. Chuck was a big fan of H. Ross Perot, the 1992 and 1996 third-party candidate – and he laid the blueprints for Trump’s successful run as a Republican infiltrator in 2016, I’ve always believed.

I worked with Chuck at the Sun Radio Network in 1991 – I believe (though I could be wrong) that it was around this time he moved from Cedar Key to the Telford Hotel in White Springs. After he helped with the formation of radio station WEND in Brandon and the Sun Radio Network, he had been rather unceremoniously dismissed there (no, I don’t know the details – my guess was he got in a power struggle with Liberty Lobby and lost) in the spring of ’91, replaced by the very capable Tom Donahue. In the proceeding years, Harder started up his own network, the People’s Radio Network – and he gave me a job and provided me with a room at the Telford Hotel.

The “For The People” show Harder hosted was not a small operation by any means. At one point in the 1990’s, the show was carried over 200 stations every afternoon – the only show on more stations in that era was Rush Limbaugh’s operation out of New York.

My memories of Chuck were pleasant ones, and one of the times in my life I wish I could do over again – sadly in life, most of the time you don’t get do-overs. It was just a bit of a culture shock for me as a 23-year-old to go from living in the Tampa Bay area to living life at a much slower pace. I’m not proud of how my stay there ended, and I always felt I had let Chuck down. Another instance of not knowing how good I had it, I suppose – which regrettably seems to have been a pattern in my career.

In all of my interactions with Harder, he was always positive and upbeat, always patient and not one to lose his temper as so many do in the radio business. One time up in White Springs in 1994, I was running the board for him on an afternoon shift, and my duties were mainly to run the commercial breaks and news updates at the top of the hour and on the bottom. Back then, everything wasn’t in electronic form – we used 8-track like “carts” on special machines. Harder always believed in using American equipment – but I was warned of a drawback in using these particular cart machines – that if you jammed a cart into the machine at the last moment, it would play the first few seconds at half-speed or thereabouts.

One day, I found myself in such a situation with Chuck’s bumper music – music used so stations carrying the show could identify themselves right before the host began speaking again. Chuck had a senior producer who screened the phone callers and coordinated with any guests he’d use – and I thought for sure “blooping” his bumper music would lead to consequences of some sort. Chuck mentioned my name on the air – but laughed it off. It was the kind of guy he was – if he ever castigated anybody for anything, I never saw it. At some other places I worked, had I done that – I would have been read the riot act.

I also think Chuck was an example of what happened to the radio business once the FCC allowed ownership consolidation took hold in the mid-1990’s under President Clinton’s watch. I mean this not as a political commentary per se, but to point out that when you have so few companies allowed to buy up so many radio stations, it’s generally not a good thing. The networks like PRN and Sun provided content for these “mom and pop” stations across the country – but once everything consolidated, these outlets withered away if one of the bigger corporations didn’t buy them.

Another quick example if I may: when I lived in Las Vegas in 1996 for a little less than a month, I could hear Chuck’s “For The People” radio show out there. Four years later when I went out there again, he was long gone off of that market’s radio dial.

Rest in peace, Chuck. You were a character.

 

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Radio Free Agency: Valentine Communications, 1995-96

After my fifth and final run with the Sun Radio Network in 1995, my radio future was looking bleak.  I had already made plans to move to Marietta, Georgia in February of 1996, helping my mother and her boyfriend with their business, which was getting offices and businesses set up with phone lines for the 1996 Olympics in Atlanta.  It was, outside of my month or so foray to White Springs, my first move outside of the area I had grown up in, the Tampa Bay area.

As Sun was quite literally setting, I got a call from Tom Valentine, host of Radio Free America sponsored by Liberty Lobby.  Like many SRN shows, RFA was making plans to find another means of syndicating itself for broadcast.  He asked if I’d be interested starting up Valentine Communications under “new digs” (as he would say) just down the road in Feather Sound at WBDN’s new headquarters.

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Radio Free Agency: People’s Radio Network, 1994

So after my second and third tours of day at the Sun Radio Network, and with the fall of 1994 at hand, I began to wonder if my radio career was coming to an end.  I was looking into doing some other things with my life.  Back then, for instance, it was pretty easy (not to mention pretty sleazy) to get a telemarketing job in the area.  It was like doing a talk radio show for one person, but that one person could say pretty nasty things to you!  Pretty tough to earn a living that way.  The same dynamics are in play there that were in play in the radio business: low wages (although you can earn higher if you sell well, and management usually doesn’t want you to), and no benefits.

After going to a Kirby vacuum selling seminar over in Tampa for a guy who could have easily impersonated German actor Klaus Kinski, I got a call from Michael Crose.  Crose did a gardening show on SRN and many other places (and still does in 2012), and was a big believer in a product called diatomaceous earth that was the source of many of our commercials in the early 1990’s.  Try saying that fast ten times.  His mission: to get me to produce shows up in White Springs, Florida for PRN, the People’s Radio Network founded by Chuck Harder.

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