Bubba The Love Sponge is back on the Tampa Bay airwaves, beginning next Monday. WWBA, 820 AM in the Tampa Bay area, will be his new location, the fifth different station (unless I’m forgetting one, or more) he’s worked at in the Tampa Bay market.
WWBA is one of those stations that’s gone through numerous formats over the years, a 50,000 watt AM station (but only 1,000 at night) with a transmission complex out of Largo, not too far from my old stomping grounds of Largo Middle School. Their current format is right-wing talk, one of many stations in the area with this format at present. As of this writing, I don’t know if WWBA will stick with this format, or go with a slightly different approach.
As always, I wish Bubba well. He’s going to be on a station that hasn’t had a lot of luck over the years, so if BTLS can turn it around on WWBA, it’s a feel good story all the way around.